BS, Eh?

The Business Software Alliance is looking for a new name for its new mascot.

I wonder what other animal mascots were under consideration before they chose a ferret? A rat, for ratting out your employer? A pigeon, for being a stool pigeon? A lovable, anthropomorphized whistle, for blowing the whistle?

I guess they chose ferret because it sounds like they’re ferreting out software piracy. In fact, they’re largely fueled by tips from disgruntled employees. It’s a little chilling that they’re targeting kids in this campaign.

[NOTE: I say this as a firm believer in copyright and the sanctity of property. I am not a big fan of the BSA, which frequently uses thug-like tactics and soft-glove extortion to pursue its ends. I believe it is superfluous since a proper system of law enforcement would supplant it.]

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